RIDHA, Achmad. Understanding Coffee-to-Go Outlet Selection through Rational Choice Theory (The Role of Social Image, Ambience, and Perceived Value in Consumer Decision Making). Magister : Manajemen Strategis dan Terapan, [S. l.], v. 2, n. 1, p. 33–45, 2026. DOI: 10.30741/mgt.v2i1.1967. Disponível em: http://178.128.120.64/index.php/mgt/article/view/1967. Acesso em: 16 jun. 2026.