Ridha, Achmad. “Understanding Coffee-to-Go Outlet Selection through Rational Choice Theory (The Role of Social Image, Ambience, and Perceived Value in Consumer Decision Making)”. Magister : Manajemen Strategis Dan Terapan, vol. 2, no. 1, May 2026, pp. 33-45, doi:10.30741/mgt.v2i1.1967.