ZAHRA, Nadia Asalia Fathimah; CAHYONO, Dwi; SANOSRA, Abadi. The Effect of Attitude, Subjective Norms, and Perceived Behavioral Control on Purchasing Behavior with Purchase Intention as an Intervening Variable in the TikTok Shop Affiliate Program: Evidence from Nayasalia’s Account. Wiga : Jurnal Penelitian Ilmu Ekonomi, [S. l.], v. 16, n. 2, p. 251–259, 2026. DOI: 10.30741/wiga.v16i2.1482. Disponível em: http://178.128.120.64/index.php/wiga/article/view/1482. Acesso em: 4 oct. 2026.