DWI, Shinta Kumala; ALI, Ali; WIDIASTUTI, Anna. Spiritual Capital and Ethical Value Orientation as Determinants of Marketing Competitiveness beyond AI Adoption. Wiga : Jurnal Penelitian Ilmu Ekonomi, [S. l.], v. 16, n. 2, p. 235–250, 2026. DOI: 10.30741/wiga.v16i2.2056. Disponível em: http://178.128.120.64/index.php/wiga/article/view/2056. Acesso em: 4 oct. 2026.