SLAMET, Afi Rachmat; HIDAYATI, Nur. Analyzing the Effect of Brand Preference, Brand Image, and Price toward Oppo Smartphone Purchasing Intention Among Islamic University Students. Wiga : Jurnal Penelitian Ilmu Ekonomi, [S. l.], v. 11, n. 2, p. 193–201, 2021. DOI: 10.30741/wiga.v11i2.874. Disponível em: http://178.128.120.64/index.php/wiga/article/view/874. Acesso em: 29 aug. 2025.