User Interface Design and User Experience Evaluation of the 3R Klakah Animal Feed Shop Website Using the Design Thinking and System Usability Scale Method
DOI:
https://doi.org/10.30741/jid.v4i2.1980Keywords:
Design Thinking, System Usability Scale, User Experience, User InterfaceAbstract
The development of information technology encourages businesses to adopt digital systems to improve service quality and information delivery. However, Toko Pakan Ternak 3R Klakah still relies on conventional sales and promotion methods, causing difficulties in product information access and limiting promotional reach. This has a look at aims to lay out an internet site prototype interface using the design thinking method and evaluate its usability using the System Usability Scale (SUS). The prototype was designed using Figma and tested on respondents through SUS questionnaires. The evaluation results obtained an average SUS rating of 86, classified as notable and acceptable. Those scores indicate that the designed website prototype has good usability, is easy to use, and provides a positive user experience for users. Therefore, the developed prototype is expected to support product information delivery and improve customer convenience in accessing livestock feed product information.
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